Have you ever felt like another is added as soon as you complete one task? And yet, initiatives such as press release distribution, which have been demonstrated to move the needle, continue to be neglected.
You know that press releases are a wonderful way to increase brand awareness, generate buzz, and bolster legitimacy, but you cannot find the time to write them.
You're already stretched tight, and the prospect of distributing a press release on your own makes you want to flee.
You are not alone if you find yourself in the position of not having enough time yet understanding the importance of press releases.
Especially for small and medium-sized businesses, it can be tough to stand out in a competitive industry.
Moreover, when responsibilities rise, and available bandwidth decreases, the importance of press release dissemination decreases, and these efforts receive less focus.
Consequently, releases become just another line item that must be completed. At this stage, firms should reevaluate their expenditures and consider outsourcing.
Undoubtedly, there is a delicate balance between profit and loss, and knowing when to switch gears might put your firm in a better position to achieve its marketing objectives.
How do you know when to outsource the distribution of press releases? Here are three indicators:
Inconsistent distribution - To maximize the effectiveness of press release distribution, brands must add a layer of uniformity. Inconsistent distribution might result in missed opportunities, negatively affecting marketing and sales. A constant cycle of newsworthy press releases can potentially increase a business's profitability.
Undefined objectives - Marketing strategies necessitate setting objectives, and press release distribution is no exception. If a brand distributes press releases because they believe it should but does not set a goal, they are not maximizing the benefits of continuous press release distribution.
Unaware of campaign effectiveness - Analyzing data is a crucial stage in this process since evaluating campaign performance can yield useful insights that can drive future campaign modifications. If a brand does not regularly evaluate performance, it misses opportunities to change strategy and deliver the right message to the right audience at the right time.
We have helped brands in various industries convert their owned media into earned media to receive mentions in publications for a fraction of the cost of working with traditional agencies.