The tournament should have been postponed. Instead, the media machine is polishing the brand and pretending not to see the blood.

There was never a chance that Washington's man in FIFA, football's world governing body, was going to do the right thing and postpone the World Cup. Nor that he would strip the US and Canada of hosting rights after their attack on Iran. The FIFA president, Lebanese-Swiss Gianni Infantino, is doing what's right for his sport, his 'shareholders', and a compliant sports media will assist the most bigly sportswashing psy-op ever.

Sports media, no fur coat and no underwear

The term "fanboys/girls with laptops" is attributed to our former Capital Sports guest, Irish journalist Paul Kimmage. The ex-pro cyclist 'spat in the soup' of the sport he loved by exposing rampant doping in 'Rough Ride', to date, the finest sports book ever written. His target: the press pass wearing, goodie bag hungry mob of oddballs so in thrall to the stars they report on, that no crime or offence can be mentioned.

The nub is that the majority of these folks, who exist in every media outlet's sports department in every country, were the last kids picked for teams in school. Devoid of sports ability (they believed), they vicariously live sporting lives by following their heroes and quietly going weak at the knees when Cristiano Ronaldo, Lance Armstrong, Tiger Woods, or Maria Sharapova, cast a smile their way.

Some have landed top media management spots in FIFA, from where they dispense largesse [access and goodie bags] to those desperate to be favored. And media organizations, in order to ensure their reporters and commentators are granted permission to cover the World Cup, will 'play ball'. What FIFA wants, FIFA gets, and the media will give it up happily.

Selling out to avoid missing out

It's been interesting to witness my peers brag about covering this upcoming 'show'. From LinkedIn to Instagram, so many decent folk are making sure everyone knows they're going to the World Cup and their previous posts critiquing US or Israeli military adventures, or indeed FIFA, have either been edited or removed.

I asked one woman, who will work with a European broadcaster, where was her excellent takedown of the awarding of the FIFA Peace Prize to US President Donald Trump? It had garnered hundreds of likes and comments on LinkedIn, yet, had vanished.

"My agent," she replied, with a smiley face emoji, explaining that they were warned that any social media posts critical of the US or US government could mean a refusal at border control.

I guess I was lucky that I turned down the chance to work at the event, though my decision was formed pre-Iran attacks. I couldn't morally perform a Men in Black on my brain and scrub my social media, articles, broadcasts, and soul clean.

One football writer I expected to take a stand was Alexander Abnos, a senior sports editor with The Guardian US. With the anti-ICE protests in his nation as a background, he wrote that the US "is not fit to stage soccer's showpiece event." He signed off with "it would be hard to argue if the World Cup was moved out of the US entirely."

Here was a man with backbone, courage, someone I could relate to. Okay, the headline was weak as English tea (Removing the US as World Cup host would be eminently sad - and entirely justified). And then, he turned full fanboy!

- Messi, mascots, tickets and Trump: 48 questions for the 48-team World Cup (April 1)

- Lionel Messi exits Miami game before World Cup with possible injury (May 25)

- World Cup 2025: a visual guide to the stadiums across the trio of host nations (June 1)

And he outdid himself, also on June 1, with a real doozy to show he was chugging the FIFA Kool Aid: "Gathered around a laptop, the USMNT create their World Cup journey's first memeable moment."

Alexander is not the worst, he's just an example of what was already underway before the June 11 kick-off - and what is now in full swing. The media has already gone into overdrive with superlatives for the brand ambassadors of fizzy drinks and sportswear. We are already being encouraged to forget that the US, with the collusion of Canada and a clatter of other countries taking part in the jamboree, are complicit in the ongoing killing of Iranians, Palestinians, Russians, Lebanese, and more. The football is now on, and the brainwashing has already begun.

Straw men (and women) for a straw poll

In the last two weeks, I've chatted with 19 fellow sports journalists and commentators, asking if they were off to the World Cup. From 6 different countries, working with a range of outlets from TV to radio to newspapers, they happily engaged.

Only three weren't going, as they were covering it from home. Of the others, every single person felt "uneasy" or "not at all happy" to be going, telling that it was their job and that they had to "pay the mortgage."

I asked the travelling 16 if they disagreed with the World Cup going ahead. Fourteen felt it should be postponed, two said it should be removed from the US and Canada, and given solely to Mexico. Those two, I should add, are French. All said they felt nervous about safety and that the fans will be ripped off.

One reporter, from BBC, said the only bonus is no English hooligan violence.

"As the old joke from 1994 goes, they'll lose on small arms fire alone," he joked. He was referring to asides made when the English team failed to qualify for the last time a World Cup was held in the US.

Yet the potential for a terrorist attack at a mega-event (World Cup or Olympic Games), has never been higher, or more expected.

Bombs and bedlam

The last successful terrorist attack, pardon the phrasing, at a mega-event was at the Atlanta Olympics in 1996. That was by an anti-abortion activist and resulted in a single death. Atlanta will host seven games this summer, including a semi-final. Although combined intelligence agencies and police forces foiled a reported Osama Bin Laden plot at the 1998 World Cup in France, and Russia's FSB thwarted several drone attacks in 2018, everyone was caught out on July 18 that year.

On the biggest stage of all, the Final between France and Croatia, with hundreds of millions watching and listening around the world, a rag tag collection of attention seekers dressed up as police officers charged onto the field. In my opinion, causing Croatia to wobble and lose their shape.

From my commentators spot in Moscow's Luzhniki Stadium, I saw uniformed people leap onto the field and thought, they shouldn't be here, something's wrong. A wave of panic hit the media zone and a prominent British commentator took off his headset and stood up to leave. It left a sour taste in the mouths of those there to cover the game.

Later, I was not alone in being infuriated when NPR's Scott Simon called this dangerous precedent "a conspicious act of bravery." I hope he'll be happy if similar idiots or terrorists carry out a copy cat "act" this summer.

Entering end game

There is a real chance that there will be at least 3-5 occurrences like this, though they could be far more dangerous. The clowns who illegally entered the field of play in Moscow in 2018 may have cost Croatia the title, but at this World Cup, lives could be lost.

The Center for Strategic and International Studiesgavetheir usual rundown of threats to the World Cup in regurgitated AI slop,which one FIFA insider told me is "what we all know anyway... and they offer zero insight." FIFA are so concerned with safety, that they lumped in around $650 million to bolster security in host cities. In Russia and Qatar, this wasn't needed. The US and their subordinate to the north are actively involved in wars in Palestine, Lebanon, and Iran. A lot of people are ready to make a statement, FIFA know this.

"This is the most dangerous World Cup ever," the FIFA man told me on on May 29. "Here in the [marketing] department, it's the first time in my experience where staff are turning down the chance to go." He's been with FIFA since 2004.

The sentiment is echoed in fan group WhatsApp group chats, many are truly worried for their safety.

In an Eintracht Frankfurt 'Nationalmannschaft' [German National Team] group with over 1,000 followers, a debate has been raging over the wisdom of following their side in North America. One man, from Wiesbaden, made the point that the danger isn't the German matches in Houston, Texas and East Rutherford, New Jersey, but the middle one against Cote d'Ivoire in Toronto. "It is a soft underbelly and the most dangerous. It could be bombs and bedlam," he noted.

Yet, for sports media, the genuine fears of fans are hidden. England's sports media is missing in action. They previously lied about and sneered at Qatar, Russia, Brazil, and South Africa. For the BBC in 2022, the biggest danger for 'fans' was not being able to drink beer in Qatar. In Russia, it was being murdered at passport control or disappeared to a gulag. It's crickets for this World Cup.

The flash has already gone off, and most of the sports media seems happy to forget what came before. The biggest ever sportswashing event kicks off on June 11 and all we can hope for is no terrorist attacks, and some good football. I'm already halfway there.

(RT.com)